| Instagram is owned by Facebook (now Meta platforms). | YouTube is owned by Google. |
| Instagram started in October, 2010. | YouTube started in February, 2005. |
| Video Posts: Short-form & long-form vertically-formatted (9:16) Live, Reels, Posts, Stories, IGTV. | Video Posts: Short-form & long-form, Vertically formatted (9:16) and horizontally formatted (16:9), Shorts, standard YouTube video |
| Instagram Stories last 24 hours | YouTube Stories last 7 days |
| Most popular among ages 18-34 | Most popular among ages 25-44 |
| Top Industries: Travel, Fashion/Beauty, Health & wellness, Pets/Animals, Music, Food/Beverage | Top Industries: Gaming, B2B/Tech, Fashion/Beauty, Travel, DIY, Food/Beverage |
| Average influencer rate: $10 per post/1000 followers | Average influencer rate: $20 per post/1000 subscribers |
| The average number of likes on influential accounts: 1,542 | The average number of views for influencer videos: 24,343 |
| Average engagement rate: 3% | Average engagement rate: 18% |
| Make money from Instagram by these 14 different proven strategies. | Make money from Google by these different ways |